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Equivalent web and print formats
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Web version is much less costly
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Three elements, blended in the survey
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K-12 and college selection experiences
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Estimate their desires for technology
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Characterize the respondent
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54 Likert scale questions:
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Five levels (SA, A, NO,D,SD)
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Neutral
mean = 3.0
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One textual response
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US mail invitations with incentives
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